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“茶马古道”文旅发展联盟成立 6市(州)共建“茶马古道”文旅品牌
Si Chuan Ri Bao· 2026-01-04 07:19
Core Insights - The "Tea Horse Road" Cultural Tourism Development Alliance was established in Ya'an, aiming to enhance tourism development across six cities and 33 counties in Sichuan Province [1][2] - The alliance focuses on creating a service standard system for the "Tea Horse Road" tourism brand, establishing mutual tourism market mechanisms, and sharing resources [1] - The development plan includes a central hub in Ya'an with a structured growth model featuring one hub, five corridors, and multiple nodes [1] Group 1 - The alliance will develop a series of premium tourism routes and implement mutual benefit policies for member scenic spots [1] - Key tourism products include "Border Tea, Horse Team, and Porters" educational tourism, "Tea Horse Stories" cultural festivals, and "Most Beautiful Scenic Highway" self-driving tourism [1] - Five major tourism routes will be constructed, including the Sacred Road of Sichuan-Tibet and the Ancient Road of Sichuan-Qing [1] Group 2 - The "Tea Horse Road" Cultural Tourism Development Alliance Declaration emphasizes the protection of living cultural heritage and collaboration on major tourism projects [2] - The declaration aims to create a fair, safe, and harmonious market environment to promote the integration of regional cultural tourism industries [2]