Core Viewpoint - The reputation of Xi'an Jinshang Tianshu Cultural Tourism Group as a leading "cultural tourism promoter" is being challenged, particularly regarding its claimed involvement in major projects like Wansui Mountain Wuxia City [1][5]. Group 1: Company Statements and Denials - Jinshang Tianshu Cultural Tourism has publicly denied being the "operating and investment party" for Wansui Mountain Wuxia City, indicating pressure to clarify its role [1]. - Wansui Mountain Wuxia City issued a statement asserting that its management has always been conducted by its own team, denying any third-party operational involvement, specifically naming Jinshang Tianshu's role as limited to design and construction [2]. - Two years prior, Jinshang Tianshu was also refuted by Xi'an Qujiang Cultural Tourism, which clarified that the group was not the creator of the famous tourist site, Datang Night City [4]. Group 2: Perception and Marketing - Jinshang Tianshu has been perceived as a top "cultural tourism promoter," gaining significant contracts across various regions, but recent media scrutiny is leading to a more accurate understanding of the company's actual contributions [5]. - The company’s self-promotion, including claims by its chairman about being a planner for Datang Night City, has created misconceptions about its involvement in major projects [6]. - There is a growing concern regarding the potential exaggeration or false advertising in the marketing content of some cultural tourism companies, necessitating careful evaluation [7]. Group 3: Understanding Roles in Cultural Tourism - The distinction between participation and actual operational control is crucial; involvement in a project does not equate to being the operator [8][9]. - The success of cultural tourism initiatives is influenced by various factors, and overestimating the role of "cultural tourism promoters" can lead to unrealistic expectations from local governments [10]. - The popularity of specific attractions, such as "Wang Po Says Media" at Wansui Mountain, does not guarantee replicability in other locations, highlighting the need for context-specific strategies [11].