文旅消费数字化

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银联商务支付赋能Meet China豫园数字大屏,升级入境游客消费体验
Jing Ji Guan Cha Wang· 2025-09-28 02:28
Core Viewpoint - The "Meet China" self-service system for foreign tourists has been officially launched in Shanghai, aiming to enhance the travel consumption experience through digital solutions [1] Group 1: Project Overview - The "Meet China" project is the first of its kind in the country, specifically designed for foreign tourists [1] - The initiative is supported by the Ministry of Culture and Tourism and various local government entities, showcasing a collaborative effort in promoting tourism [1] - The project aims to address the "last mile" service challenges in inbound tourism by providing a more intuitive and convenient payment experience [1] Group 2: Implementation Details - The system was launched at the Yuyuan Garden in Shanghai, marking it as the first operational site for this initiative [1] - The project is a collaboration between China Digital Culture Group, Shanghai Normal University, and UnionPay Business, indicating a strong partnership between public and private sectors [1] - The focus is on delivering a culturally rich and user-friendly payment experience for inbound tourists [1]