Core Viewpoint - The international expansion of tea beverage companies, particularly Tea Baidao, is seen as a crucial strategy for growth, with a focus on cultural dissemination and brand establishment in overseas markets [2][3][7]. Group 1: International Expansion Strategy - As of June 2025, Tea Baidao plans to operate stores in eight countries and regions, including Hong Kong, Macau, Malaysia, Thailand, Spain, Australia, South Korea, and Singapore [2]. - The company emphasizes that internationalization must be built on mature capabilities across multiple dimensions, including brand, product, supply chain, and organizational structure [3][5]. - Tea Baidao adopts a "cross-border + local" strategy, sourcing fresh milk and fruits locally while relying on cross-border transport for packaging and core materials, leveraging cost advantages from its extensive domestic supply chain [3][4]. Group 2: Market Adaptation and Consumer Engagement - In South Korea, over 80% of Tea Baidao's customers are local, with a 45% repurchase rate, indicating strong acceptance of the brand [5]. - The company customizes its product offerings based on local consumer preferences, such as introducing Jasmine Coconut Latte and Mousse Black Tea Latte in Malaysia [6]. - Tea Baidao integrates local culture into its marketing, packaging, and store design to resonate with local consumers [5][6]. Group 3: Cultural Dissemination and Brand Image - The company aims to promote Eastern tea culture while establishing a new image for "New Chinese Tea Drinks" globally, driven by cultural confidence and the rise of domestic brands [7]. - The successful launch of its first European store in Barcelona featured localized products like Matcha Brown Sugar Pearl Milk Tea, which received positive feedback from local consumers [7].