Core Insights - Shanghai received over 4.158 million inbound tourists in the first half of 2025, representing a year-on-year increase of 37.6% [1] - Among these, approximately 3.121 million were foreign tourists, showing a significant growth of 53.3% [1] - The continuous upgrade of China's visa-free policies and improvements in payment, language, and travel conveniences have enhanced the attractiveness of "China Travel" [1] Tourist Demographics - South Korean tourists to Shanghai reached about 424,000, marking a remarkable year-on-year increase of 130.7% [1] - Thai tourists numbered approximately 254,000, with a year-on-year growth of 140% [1] - Japanese tourists totaled around 291,000, reflecting a year-on-year increase of 58.5% [1]