Group 1 - The State Council has announced the holiday schedule for 2026, with the Spring Festival holiday set from February 15 to February 23, totaling 9 days. This extended holiday period is expected to significantly boost the tourism market, with a projected 30% increase in demand across various segments such as domestic travel, outbound travel, vacation travel, and ice and snow tourism [1][2] - Following the announcement, Ctrip reported a more than 100% increase in search volume for keywords related to "2026 Spring Festival," "outbound travel," and "long-distance travel," indicating an unprecedented surge in the tourism market for the upcoming Spring Festival [1][2] Group 2 - Ctrip's Vice President Qin Jing emphasized that the length of the holiday is a key factor influencing the depth and breadth of tourism consumption. The 9-day holiday not only allows for more flexible arrangements for traditional family visits but also greatly stimulates interest in medium to long-term leisure vacations [2] - After the holiday schedule was released, the call volume to the customer service center of Zhongxin Tourism surged by 300%, with a noticeable increase in demand for vacation products and small group tours. Over 50% of tourists plan to choose products that last more than 10 days [2] - The proportion of travel products exceeding 10 days is gradually increasing, with products lasting over 20 days seeing a 10% increase compared to the previous year. For instance, typical travel durations for Spain and Portugal are around 12 days, which constitutes a significant portion of the overall offerings [2] - The polar tourism market is also experiencing renewed vitality, with Antarctic products for the 2025-2026 season selling out three months in advance, particularly those departing around the Spring Festival, which have garnered widespread market attention [2]

Core Insights - The travel data from Qunar indicates that on October 1st, the number of users flying reached its peak during the holiday period [1] - The platform reported hotel bookings in nearly 2000 domestic counties and over 3000 cities abroad [1] - Various tourism hotspots emerged across the country, with notable increases in hotel occupancy rates [1] Domestic Travel Trends - The hotel occupancy in Jingdezhen, Jiangxi, increased by 30% due to the popularity of the "Chicken Chop Brother" [1] - The search interest for the flag-raising ceremony in Beijing surged, with a 12-fold increase in search volume [1] - The domestic air travel market remains robust, with a significant increase in foreign travelers flying to China, up over 40% [1] International Travel Insights - Foreign travelers are flying to 70 cities across China, indicating a strong interest in the domestic travel market [1]