无人机市场策略调整

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大疆确认Mavic 4 Pro不在美国上市,官方回应
Feng Huang Wang· 2025-05-14 03:20
Core Viewpoint - DJI has launched its new flagship drone, the Mavic 4 Pro, but it will not be available in the U.S. market due to various market conditions and industry environment changes [1][2] Product Features - The Mavic 4 Pro is described as DJI's most powerful drone to date, featuring a 360-degree rotating gimbal, the ability to capture tilted and vertical shots, and a battery life of 51 minutes, matching the Mini 3 model [1] - It is equipped with a 100-megapixel Hasselblad main camera capable of shooting 6K/60fps HDR video, with a starting price of 13,888 yuan [1] Market Strategy - DJI has stated that the decision not to release the Mavic 4 Pro in the U.S. is part of a broader adjustment in market strategy influenced by local market conditions and industry changes [2] - The company is monitoring the situation closely and is actively seeking solutions for a potential U.S. launch in the future [2] Tariff Considerations - When asked if the decision was related to tariffs, DJI acknowledged that while multiple factors influence market strategy adjustments, tariffs are indeed a significant consideration [2] Availability - Despite the official U.S. launch absence, two American retailers are already selling the Mavic 4 Pro at a starting price of $2,699 (approximately 19,000 yuan) [2]