Core Insights - The "Old Books New Knowledge" event in Shanghai is gaining popularity, attracting both young and old book lovers, indicating a growing interest in traditional culture and old books among younger generations [1][2]. Group 1: Event Overview - The "Old Books New Knowledge: Book Fair" at Suhe Huazheng Bay is part of a broader initiative by the Shanghai Municipal Government to promote the old book market, with Shanghai being one of the first pilot cities for this program [1]. - The event features a special area for the sale of ancient and old books, which has gradually increased in recognition among local readers since its inception in 2022 [1]. Group 2: Participant Engagement - Young participants express optimism about the increasing interest in traditional Chinese culture, as evidenced by children showing interest in classic literature like "Records of the Three Kingdoms" [2]. - The event encourages social interaction among attendees, fostering a sense of community among book lovers, regardless of age [2][3]. Group 3: Sales and Promotions - The market offers various discounts through digital coupons, enhancing the shopping experience for attendees and promoting sales [2]. - Participants report spending significant amounts on books, indicating a strong market for second-hand literature [2].