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“穿”越时光相遇 古着产品受年轻人青睐
Zhong Guo Xin Wen Wang· 2025-11-23 08:24
Core Insights - Vintage clothing has gained popularity among young consumers, reflecting a shift towards unique styles and personal expression [2][3][4] - The vintage clothing market is projected to grow significantly, with an estimated market size of $218 billion by 2026 [3] Group 1: Market Trends - Vintage clothing, defined as items over 20 years old, has become a fashionable choice for many young people due to its cultural value and unique characteristics [2][3] - The rise of vintage clothing is evident in social media engagement, with the "vintage enthusiasts" topic on platforms like Xiaohongshu reaching nearly 80 million views [3] Group 2: Consumer Behavior - Young consumers are increasingly drawn to vintage clothing for its historical significance and the ability to express individual style, moving away from mainstream trends [3][4] - The preference for vintage items indicates a mature approach to aesthetics and consumption, focusing on internal experiences and the emotional value of clothing [4] Group 3: Business Opportunities - The establishment of vintage shops, such as "霹雳古着屋," highlights the entrepreneurial opportunities within this growing market, with owners sourcing items from various locations and ensuring quality through cleaning and restoration processes [2][3] - As the community of vintage enthusiasts expands, there is potential for further business growth and market penetration in the vintage clothing sector [3][4]