Core Viewpoint - The establishment of the South Asia and Southeast Asia Cross-Border Consumption Alliance aims to position Kunming as the leading inbound consumption city in the region, leveraging its geographical advantages and recent policy changes to enhance cross-border consumer experiences [1][2]. Group 1: Strategic Importance of Kunming - Kunming is strategically located as a gateway for China towards South Asia, Southeast Asia, West Asia, South Europe, and Africa, making it a central hub within the Asian five-hour aviation circle [2]. - The city is expected to rank among the top in China for inbound tourist numbers from South Asia and Southeast Asia in 2024, driven by the relaxation of entry visa policies and the expansion of international flight routes [2]. Group 2: Initiatives and Developments - The South Asia and Southeast Asia Cross-Border Consumption Alliance consists of local service enterprises, financial institutions, and consumer rights organizations, aiming to enhance the inbound consumption experience through various initiatives [3]. - The alliance plans to release a special inbound consumption list, organize promotional activities, and create a "Kunming and South Asia Southeast Asia Inbound Consumption Month" to stimulate market activity [3]. - The launch of the "KUNMING PASS" card and the "Spring City Consumption Guide (Essence Version)" is part of the efforts to improve consumer services and provide practical consumption references for inbound travelers [3].