显示技术+物联网应用
Search documents
“智创生活”新叙事,从“解忧实验室”开始写起
经济观察报· 2025-09-22 11:18
Core Viewpoint - The article emphasizes the integration of technology and culture through the fourth season of the "BOE Relief Laboratory," showcasing how advanced display technologies like LCD, OLED, and MLED are applied in various cultural contexts, enhancing public awareness of technological innovation's impact on daily life [2][11][14]. Summary by Sections Program Overview - The "BOE Relief Laboratory" has evolved from a mere variety show into a platform that connects the public with technological innovations, reflecting the growing interest in how technology can improve everyday life [2][5][9]. Technological Integration - The fourth season utilized a narrative approach that combines on-site exploration with expert explanations, linking technology, culture, and human experiences [6][8]. - The program focused on five key areas: LCD, OLED, automotive technology, digital art, and sustainable development, presenting each in a way that highlights their real-world applications [6][8]. Cultural Context - The show creatively integrated Chinese landmarks with technological advancements, making high-tech innovations accessible and relatable to the audience [8][12]. - Each episode featured cultural sites like the Forbidden City and the Temple of Heaven, enhancing the narrative with a rich cultural backdrop [8][12]. Brand and Innovation Strategy - BOE aims to reshape its brand perception from a display supplier to a leading IoT innovation enterprise, emphasizing its commitment to R&D, with approximately 7% of annual revenue reinvested into technological advancements [22][25]. - The company has established a comprehensive ecosystem that combines display technology with IoT applications, showcasing its leadership in the industry [14][20]. Sustainability Efforts - The program highlighted BOE's commitment to sustainable development, including the establishment of green factories and a pledge to achieve carbon neutrality by 2050 [15][23][25]. - BOE's sustainable development brand "ONE" focuses on open innovation and ecological sustainability, reflecting the company's social responsibility and cultural confidence [22][23]. Audience Engagement - The show has successfully engaged a broad audience, transforming complex technological concepts into relatable narratives that resonate with everyday experiences [14][19]. - By utilizing popular figures as hosts, the program has fostered a deeper connection between technology and the public, making it a significant cultural phenomenon [5][9].