Workflow
智能化与网络化
icon
Search documents
研判2025!全球及中国无反相机(微单相机)行业产业链、市场现状、竞争格局及未来趋势分析:市场需求持续旺盛,出货规模大幅增长,日企占据主导地位[图]
Chan Ye Xin Xi Wang· 2025-10-10 01:13
内容概要:无反相机,又称微单相机、半透镜相机,其结构上最主要的特点是没有反光镜和棱镜。2010 年代以来,无反相机因轻便性及光学性能的提升,正逐步主导摄影市场,冲击传统单反相机市场。 2020-2024年期间,全球无反相机出货量由293.3万台增长至561.2万台,实现年复合增长率17.6%;出货 金额也由159.6亿元增长至319.0亿元。2025年上半年出货量及出货金额分别为292.8万台、157.5亿元。从 地区分布来看,无反相机行业区域性特征较为明显,与地区经济发展水平具有一定的关联性。中国为无 反相机最大消费市场,2024年贡献了全球29.2%的出货量。其次为美洲、欧洲,无反相机出货量分别 120.4万台、115.1万台,占比21.5%、20.5%。中国市场,在短视频快速发展的背景下,市场对于高质 量、便携且操作简便的摄影设备需求急剧增加。无反相机凭借其紧凑的机身设计、卓越的成像性能以及 丰富的镜头系统,赢得了Vlog创作者的广泛青睐,成为用户记录生活、表达创意的首选工具,需求持续 旺盛。CIPA数据显示,2024年中国无反相机出货量达163.6万台,同比增长36.3%,增幅远超全球平均 水平,20 ...
微型单电相机:摄影爱好者的新宠,便携与高性能的完美融合 头豹词条报告系列
Tou Bao Yan Jiu Yuan· 2025-03-03 13:56
Investment Rating - The report indicates a positive investment outlook for the mirrorless camera industry, highlighting its growth potential and technological advancements. Core Insights - The mirrorless camera market is expected to grow significantly due to increasing consumer demand for compact, multifunctional, and high-quality imaging solutions. Manufacturers are likely to continue innovating in sensor technology, image processing, and connectivity to meet consumer needs. Additionally, advancements in AI, deep learning, 3D, VR, and remote photography technologies will drive the industry's development [1][2][10]. Industry Definition - The mirrorless camera, also known as a micro single-lens camera, is characterized by its compact design and high image quality, combining features of both digital single-lens reflex (DSLR) cameras and point-and-shoot cameras. It uses an electronic viewfinder or LCD screen for framing images, appealing to photography enthusiasts and professionals despite competition from smartphones [2]. Industry Classification - The mirrorless camera industry can be categorized based on sensor size into several types: - Full-frame mirrorless cameras offer superior image quality and low-light performance, suitable for professional photographers [3]. - APS-C mirrorless cameras provide a balance between image quality and portability, making them ideal for intermediate users [4]. - Medium format mirrorless cameras capture fine details and wide dynamic range, catering to high-end commercial photography [5]. - 1-inch sensor mirrorless cameras offer good image quality and low-light performance, suitable for travel and casual photography [6]. Industry Characteristics - The mirrorless camera market is characterized by high concentration and intense competition, primarily dominated by established brands like Sony, Canon, and Nikon. These companies continuously innovate to maintain their competitive edge [9]. - The industry is evolving towards smart and connected devices, integrating advanced imaging processing and AI technologies to enhance user experience and meet modern consumer demands for instant sharing and social interaction [10]. - There is a notable increase in market demand driven by the growing number of photography enthusiasts and the rise of social media content creation, leading to a sustained expansion of the mirrorless camera market [11]. Development History - The mirrorless camera industry has evolved through three stages: - The nascent stage (2008-2009) saw Panasonic and Olympus introduce significant innovations [12]. - The initiation stage (2010-2017) marked the entry of major brands into the market, with Sony launching successful models [13]. - The rapid development stage (2018-present) has seen the rise of full-frame mirrorless cameras, intensifying competition among traditional camera giants [15]. Industry Chain Analysis - The mirrorless camera industry chain consists of three segments: - Upstream: Component suppliers including optical lenses, sensors, and batteries [16]. - Midstream: Camera manufacturing, where brands like Sony, Nikon, and Canon operate [20]. - Downstream: Sales channels and end-users, with a growing market for children's photography services [22]. Market Size - The mirrorless camera market is projected to grow from 4.224 billion RMB in 2019 to 17.514 billion RMB by 2024, with a compound annual growth rate (CAGR) of 32.90%. The market is expected to reach 78.737 billion RMB by 2029, maintaining a CAGR of 33.07% [24]. Competitive Landscape - The mirrorless camera industry is highly concentrated, dominated by Japanese companies such as Sony, Nikon, and Canon. The first tier includes leading brands, while the second and third tiers consist of other notable manufacturers [31][32].