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对话深蓝汽车董事长邓承浩:电池做不好安全,就不配做电车
Feng Huang Wang· 2025-10-31 07:10
Core Viewpoint - The chairman of Deep Blue Automotive, Deng Chenghao, emphasizes the importance of battery safety in electric vehicles, stating that if battery safety is compromised, the company should not produce electric cars. He outlines the company's strategic focus on intelligent technology, cost control, and global expansion in a competitive market [1]. Group 1: Technology Route and Brand Positioning - Deep Blue aims for differentiated competition in the sedan market, with a clear sales target of over 10,000 units per month for the L06 model. The L06 will be part of a product lineup that includes the S05 and S07, which are expected to be the largest models in terms of scale [2]. - The core competitive advantage of the L06 is described as "road magnetic suspension, intelligent driving veteran," highlighting the unique magnetic rheological suspension technology and the inclusion of laser radar for urban NCA [2]. - The choice of suspension technology is explained, with magnetic rheological suspension offering superior performance in damping adjustment compared to traditional systems, making it ideal for driving control [2]. Group 2: Safety Bottom Line and Cost Control - Deng Chenghao asserts that the company will not compromise on safety for the sake of profit, emphasizing that if battery safety is not ensured, the company should not produce electric vehicles. Deep Blue has delivered 650,000 vehicles without any incidents of battery fires during charging or parking [4]. - The L06 model is equipped with CATL batteries and designed to meet "PPP-level safety" standards. The company adapts to consumer preferences, shifting from hidden door handles to mechanical ones based on market demand [4]. - Deep Blue's cost control strategy is supported by its affiliation with Changan, allowing for quality and performance maintenance while optimizing costs through platform sharing and transparent cost structures in core systems [5]. Group 3: Globalization Progress - Deep Blue has expanded into over 100 countries, with the S05 being the first globally developed model. Sales in Norway and Egypt demonstrate the brand's growing international presence, with ambitious targets set for future sales [6]. - The company aims to achieve monthly sales of 10,000 units internationally by next year and aspires for half of its sales to come from global markets by 2030 [6]. - Deng Chenghao reiterates the unique positioning of the L06, claiming it has no true competitors, and emphasizes its competitive experience and value proposition against models like Tesla's Model 3 and Xiaomi's SU7 [6].