Summary of Deere & Company (DE) 2025 Investor Day Company Overview - **Company**: Deere & Company (John Deere) - **Event**: 2025 Investor Day - **Date**: June 10, 2025 - **Location**: Andayatuba, Brazil Industry Insights - **Agricultural Growth in Brazil**: Brazil has transformed into one of the world's largest agricultural producers, with significant advancements in grain production efficiency and innovation over the past 40 years [5][6] - **Economic Contribution**: Agribusiness accounts for 22% of Brazil's GDP, generating over $400 billion annually, and is expected to double production over the next decade [6][7] - **Sustainable Practices**: Brazil aims to restore 22 million hectares of degraded pastures, increasing planted areas by 27% while protecting conservation areas [6][7] Key Opportunities - **Market Position**: Brazil is a leading global exporter of soybeans, sugar, cotton, and corn, with agricultural exports representing nearly half of all Brazilian exports [19][20] - **Precision Agriculture**: Adoption of precision ag technologies is expected to drive productivity and efficiency, with a focus on double cropping practices [19][20] - **Ethanol Demand**: Ethanol consumption and production in Brazil are projected to increase by nearly 40% over the next decade, driven by rising blending mandates and a growing flex-fuel vehicle fleet [21][24] Company Strategy - **Smart Industrial Strategy**: John Deere's strategy focuses on integrating advanced technologies and digital solutions to enhance customer productivity and sustainability [11][12] - **Investment in R&D**: The newly opened Research and Development Center in Brazil is aimed at developing solutions tailored to local agricultural needs [12][79] - **Product Leadership**: Continuous investment in product development and manufacturing capabilities to deliver innovative solutions that meet the unique needs of Brazilian customers [78][79] Customer Landscape - **Diverse Customer Base**: John Deere serves a wide range of customers, from large family farms to extra-large agribusiness groups, each with distinct operational needs [33][34] - **Operational Challenges**: Customers face challenges such as labor scarcity, high operational complexity, and limited connectivity, which John Deere aims to address through precision solutions [39][50] Manufacturing and Dealer Network - **Manufacturing Footprint**: John Deere has established a robust manufacturing presence in Brazil, with eight factories and a comprehensive product portfolio [55][59] - **Dealer Network**: The dealer organization has expanded significantly, with over 275 locations, providing exceptional support and enhancing customer experience [72][73] Future Growth Projections - **Connected Machines**: John Deere aims to significantly increase the number of connected machines in Brazil, targeting 2.5 times the current number by 2030 [82][83] - **Engaged Acres**: The company plans to grow engaged acres in the John Deere Operations Center by 50% and highly engaged acres by 150% by 2030 [83] Conclusion - **Strategic Positioning**: John Deere is uniquely positioned to drive differentiated value and sustainable growth in Brazilian agriculture through its strong foundation, innovative solutions, and commitment to customer success [14][17]