Core Viewpoint - The foldable smartphone market is expected to see a shipment of 19.8 million units in 2025, maintaining a penetration rate of approximately 1.6% compared to 2024, indicating a slowdown in growth despite technological advancements and price reductions [1]. Group 1: Market Dynamics - Samsung is currently leading the foldable smartphone market but is projected to face challenges, with its global market share expected to decline from 45.2% in 2024 to 35.4% in 2025 [3][4]. - Huawei is anticipated to maintain strong performance in the Chinese market, securing the second position globally with a market share of 34.3% in 2025 [4]. - Brands like Honor and Lenovo (Motorola) are showing significant growth, with their market shares expected to rise from 6.0% and 5.5% in 2024 to 9.1% and 7.6% in 2025, respectively [4]. - Xiaomi is also making strides in the lightweight foldable market, with its market share projected to increase from 3.0% in 2024 to 5.1% in 2025 [4]. - Other brands, including OPPO and vivo, are expected to collectively account for 8.5% of the market, indicating a diversification in the foldable smartphone ecosystem [4]. Group 2: Consumer Sentiment and Future Outlook - Despite advancements in technology and product variety, global sales growth of foldable smartphones remains moderate due to consumer hesitance regarding visible creases, durability, and pricing, particularly among non-brand loyal users [4]. - The market positioning of foldable smartphones is still perceived as "high-end experimental products," with most users preferring high-cost performance and established flagship models [4]. - A potential turning point may occur in 2026, as Apple is expected to launch its first foldable smartphone, which could significantly increase consumer interest and acceptance of foldable products [5][6]. - Apple's entry into the market is anticipated to bring a new wave of innovation and mainstream adoption, enhancing user experience through deep integration of iOS and proprietary applications [5][6].