Core Insights - The Latin American smartphone market is projected to see a slight year-on-year growth of 2% in Q2 2025, reaching a shipment volume of 34.3 million units [1] Company Performance - Samsung achieved a shipment volume of 11 million units, marking an 8% year-on-year increase, with the Galaxy A06 and A16 models accounting for over 60% of its sales [1] - Xiaomi ranked second with a shipment of 6.7 million units, also reflecting an 8% year-on-year growth, reaching a historical high [1] - Motorola experienced a decline in shipments, falling 10% to 5.1 million units, placing it in third position [1] - Honor and Transsion ranked fourth and fifth respectively, showing divergent trends: Honor saw a significant increase of 70%, with record shipments of 2.9 million units, while Transsion's shipments decreased by 23% to 2.4 million units [1]

Core Insights - The Latin American smartphone market experienced a slight year-on-year growth of 2% in Q2 2025, reaching a shipment volume of 34.3 million units [1] Company Performance - Samsung maintained its market leadership with an 8% year-on-year increase, achieving a shipment volume of 11 million units, with the Galaxy A06 and A16 models accounting for over 60% of sales, highlighting the importance of budget models in driving growth [1] - Xiaomi ranked second with a record high shipment of 6.7 million units, also reflecting an 8% year-on-year growth [1] - Motorola fell to third place with a 10% decline in shipments, totaling 5.1 million units [1] - Honor and Transsion ranked fourth and fifth respectively, showing divergent trends: Honor saw a significant increase of 70%, reaching a record shipment of 2.9 million units, while Transsion experienced a 23% decline, with shipments of 2.4 million units [1]

Core Insights - The Latin American smartphone market experienced a year-on-year decline of 4% in Q1 2025, ending six consecutive quarters of growth, with total shipments reaching 33.7 million units [1] Company Performance - Samsung maintained its leading position with a shipment of 11.9 million units, reflecting a year-on-year growth of 7% [1] - Xiaomi ranked second with shipments of 5.9 million units, achieving a year-on-year increase of 10% for the second consecutive quarter [1] - Motorola fell to third place with a shipment of 5.2 million units, experiencing a year-on-year decline of 13% [1] - Honor saw a year-on-year growth of 2%, with shipments reaching 2.6 million units, moving up to fourth place [1] - Transsion ranked fifth with shipments of 2.1 million units, marking a significant year-on-year decline of 38%, representing its first drop in this region [1]

Group 1 - High inventory levels are the main factor dragging down market shipments, leading brands to prioritize inventory clearance, which slows down the launch of new devices [3] - The number of new product launches has dropped by 26% compared to the same period last year, further impacting overall market vitality [3] - Despite the overall decline in market shipments, Indian consumers' enthusiasm for ultra-premium products remains strong, with market share in the segment above 45,000 INR (approximately 3,860 CNY) rising to 14%, a year-on-year increase of 15% [3] Group 2 - Vivo leads the Indian smartphone market for the third consecutive quarter with a 9% year-on-year growth, driven by models like Y29 5G and T4x priced below 15,000 INR (approximately 1,287 CNY) [3] - Samsung has successfully risen to the second position in the market through a multi-price segment new product launch strategy, particularly with the S25 Ultra series boosting the S series' share in high-end products to a historical high [3] - OPPO ranks third in the market, with its A3 and K series models gaining consumer favor through durability marketing strategies [4] Group 3 - Xiaomi has experienced a decline in shipments due to inventory pressure, while realme achieved a moderate growth of 3% thanks to the performance of its P series and 14 Pro series [4] - Apple has shown remarkable performance in the Indian market, achieving a 29% year-on-year growth and setting a new record for first-quarter shipments, with a shipment value share of 26% [4]