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智能手机市场格局变化
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小米华为并列第一!
国芯网· 2025-05-26 11:43
Core Viewpoint - The Chinese smartphone market is experiencing significant changes, with Huawei and Xiaomi emerging as the leading brands, capturing market share previously held by Apple, which has seen a decline in its presence in this market [2][3]. Market Share Analysis - According to Counterpoint Research, Huawei and Xiaomi both hold a market share of 19% as of Q1 2025, showing a notable increase from 17% and 13% respectively in Q4 2023 [2]. - Apple's market share has decreased from 21% in Q4 2023 to 15% in Q1 2025, indicating a loss of 6 percentage points over this period [2]. - Xiaomi's growth is particularly impressive, with a year-on-year increase of 40% in market share [2]. Competitive Landscape - The competition in the Chinese smartphone market is intensifying, with local brands like OPPO, vivo, and HONOR maintaining stable market shares around 15%, 14%, and 13% respectively [3]. - Apple's strategy to lower prices for the iPhone 16 Pro aims to stimulate sales and regain market presence, reflecting the company's focus on the Chinese market [3]. - The rise of local brands is attributed to their innovation and cost-performance advantages, which are reshaping the market dynamics [3].