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环球访谈|荣泰健康林琪:技术创新筑牢竞争壁垒 双轮驱动全球化布局
Huan Qiu Wang· 2025-09-29 08:02
Core Insights - The event "Rongtai New Intelligent Manufacturing, New Paradigm of Health" showcased Rongtai's pragmatic approach and strong capabilities in the health technology sector [1] - Rongtai's General Manager Lin Qi emphasized the company's commitment to technology as the core driver of its competitive advantage and brand value [3][5] Technology and Innovation - Rongtai has invested 5% of its annual revenue into R&D, totaling approximately 721 million yuan over five years, resulting in 678 patented technologies [5] - The company has undergone six major technological iterations since its establishment in 1997, enhancing user experience through innovations in massage technology [6] - Rongtai's collaborations with leading universities and companies, such as Faurecia in ergonomic design and AR company XREAL, demonstrate its forward-looking ecological integration strategy [8] New Product Development - The introduction of the "massage robot" category reflects a shift in consumer health perspectives, focusing on personalized health management solutions [9] - The A70MAX massage robot exemplifies this innovation, offering active management of health through advanced features like the Bi-Stretch system [11][12] - The robot's intelligent voice interaction allows users to customize their experience, enhancing user engagement and satisfaction [13] Global Strategy and Market Positioning - Rongtai's dual strategy focuses on deepening its domestic market presence while expanding globally, aiming to elevate brand value and move away from price competition [17] - The company has established a comprehensive online and offline channel matrix, with nearly 1,000 stores and a strong presence on major e-commerce platforms [17] - The construction of a smart industrial park in Thailand marks a significant step in Rongtai's global supply chain strategy, enhancing responsiveness to Southeast Asian markets [19] Future Vision - Rongtai aims to transform from a product manufacturer to a comprehensive intelligent health platform, committed to improving the health and well-being of consumers [20] - The company envisions leveraging advanced technologies like brain-computer interfaces to create highly personalized health management experiences [15]