Core Insights - The global health economy is projected to approach $9 trillion by 2028, driven by increasing consumer health awareness and demand, particularly in China [1] Group 1: Health Awareness and Consumer Behavior - 86% of Chinese respondents actively take steps to improve their health, significantly higher than the global average of 70% [2] - 77% of respondents are willing to share personal health data with companies to make healthier decisions [2] - Social media advertising and influencer recommendations significantly impact health and wellness purchasing decisions, with 81% of Chinese respondents acknowledging this influence [2] Group 2: Nutritional and Gut Health Awareness - 60% of Chinese respondents are more health-conscious about nutrition compared to five years ago, with a higher awareness and intention to purchase high-fiber foods, superfoods, and probiotics than the global average [3] - 67% of respondents plan to buy more high-fiber foods in the future, with nearly half also intending to purchase high-protein plant-based foods and probiotics [3] Group 3: Weight Management and Diet - 80% of respondents consider health reasons as the primary motivation for achieving a healthy weight, with over half focusing on cardiovascular health [4] - 18% of respondents have used weight loss medications, higher than the global average of 8%, and 50% would consider using them if recommended by healthcare professionals [4] Group 4: Mental and Emotional Health - 61% of respondents prioritize mental and emotional health more than five years ago, with 67% recognizing the importance of quality sleep [5] - 34% are willing to pay a premium for products that promote relaxation and calmness, and 51% would invest in health tech products to enhance mental well-being [5] Group 5: Health Tech Products - Acceptance of health tech products among Chinese consumers is higher than the global average, with 51% preferring products with health functions [6] - Key factors influencing the purchase of health tech products include product features (81%), brand reputation (63%), and user reviews (63%) [6] Group 6: Social Responsibility and Environmental Awareness - 75% of Chinese respondents are familiar with "conscious consumption," considering the health and societal impact of products [8] - 73% deem it important that health products meet ethical and environmental standards, with 82% willing to pay a premium for such products [8] - Companies in the health and wellness sector must focus on transparency and consumer engagement while addressing mental health needs and providing affordable health tech solutions [8]