Core Viewpoint - The article discusses the significant growth potential in the fruit and vegetable juice market in China, driven by changing consumer preferences towards health and nutrition, particularly among younger generations [1][3][4]. Market Growth and Trends - In Q1 2024, China's juice sales increased by 20.8%, with 90s consumers leading the growth in pure fruit and vegetable juices and functional beverages at 16% [1]. - The fruit and vegetable juice sector is expected to experience unprecedented growth over the next two decades, potentially becoming a dominant market segment [3][4]. - The organic product market in China surpassed 100 billion yuan in 2023, marking a 61% increase from 2018, with an annual growth rate of 9.3% [4]. Consumer Behavior - Consumers are increasingly prioritizing health benefits over taste, with 62% willing to pay a premium for beverages that meet health needs [6]. - The younger generation views fruit and vegetable juices as nutritional solutions rather than just drinks, indicating a shift in consumption patterns [6][7]. Product Development and Innovation - Companies are focusing on health upgrades, including reduced sugar content in juices, which is becoming a significant trend [9][16]. - There is a growing demand for functional beverages that address specific health concerns, such as sleep aid and digestive health [10][17]. - The market is moving towards more convenient and versatile juice products that can be consumed throughout the day [11]. Future Projections - The global fruit and vegetable juice market is projected to reach $47.2 billion by 2026, with an annual compound growth rate of 8.5% [4]. - The domestic market is expected to reach a scale of over $10 billion, reflecting rapid development compared to international markets [4][17].