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未成年人营养品市场规范
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营养品走俏更要治理乱象
Jing Ji Ri Bao· 2025-07-24 22:10
Group 1 - The market for children's nutritional products, including vitamins and calcium supplements, has shown significant growth, with some categories experiencing over 10 times year-on-year increase in sales volume, and sales in second and third-tier cities growing over 30% [1] - The surge in demand for children's nutritional products has led to an increase in supply and a wider variety of products; however, issues such as unfair competition, exaggerated claims, illegal additives, and price chaos have emerged, harming consumer rights and hindering market expansion [1] - Emphasis on safety is crucial for children's nutritional products, necessitating collaboration among government, enterprises, platforms, and consumers to create a well-ordered and efficient market environment that offers high-quality products [1] Group 2 - Strengthening legal regulation and policy guidance is essential, with authorities urged to ensure compliance with food safety laws and national nutrition plans, enhancing oversight across production, distribution, and consumption of children's nutritional products [2] - Promoting orderly competition and innovation is vital, with companies encouraged to avoid low-level competition and focus on product differentiation and innovation to meet the diverse nutritional needs of children [2] - Expanding sales channels is important for increasing consumer choice, leveraging both offline and online sales advantages to drive market growth, while platforms should enhance responsibility and regulate advertising to create a trustworthy online shopping environment [3]