Group 1 - Hermes has opened its first direct-operated store in a domestic airport at Shenzhen Airport T3 terminal, marking a significant step in the airport's international brand strategy [1][3] - The store features a full range of products and is designed to reflect the coastal characteristics of Shenzhen, providing travelers with an immersive experience akin to visiting an art exhibition [3] - The choice of Shenzhen Airport for the store location is based on insights into the high-quality passenger flow, with an increasing proportion of high-end business and tourism travelers [3] Group 2 - Shenzhen Airport aims to establish itself as a world-class commercial hub by attracting international leading brands and leveraging local advantages, with recent entries including Louis Vuitton, Dior, and Hermes [3] - The airport is developing a multi-layered consumption matrix centered around international brand flagship stores, local tech brands, and duty-free products [3] - Future plans include continuing to set new benchmarks for airport consumption [3]