Core Viewpoint - The inaugural village-level basketball league in Xinba Town, Lianyungang City, symbolizes the vibrant cultural and sports activities that are energizing rural development, showcasing a successful model for rural revitalization through community engagement and local initiatives [1][2][3] Group 1: Cultural and Sports Activities - The "Village BA" basketball league has ignited local enthusiasm, reflecting the town's commitment to grassroots sports and cultural events [1] - Xinba Town has developed a seasonal cultural and sports framework, featuring activities like "village runs," "village evenings," and various competitions, enriching the spiritual and cultural lives of farmers [1][2] Group 2: Economic Empowerment - The "Village Market" has become a key platform for increasing farmers' income, allowing local agricultural products to reach broader markets through events [2] - The integration of cultural, sports, and tourism activities has led to the creation of multiple eco-cultural tourism routes, enhancing the town's visibility and attractiveness [2] Group 3: Community Engagement and Governance - "Village-level" activities have fostered community participation, transforming the dynamic from passive observation to active involvement, thereby enhancing villagers' sense of belonging and responsibility [3] - The coordination of grassroots organizations in managing these events has improved governance efficiency and community cohesion [3]