Core Viewpoint - The article emphasizes the importance of building national brands in the Chinese fashion industry, highlighting the current favorable conditions for the rise of these brands and providing strategic recommendations for achieving this goal [1][3][22]. Group 1: Current Industry Landscape - The Chinese apparel industry has a mature supply chain and a vast consumer market, creating significant opportunities for national brands to emerge [3]. - The article discusses the strategic positioning of various national brands, including Feihe Milk Powder and Linglong Tire, showcasing their successful differentiation strategies against foreign competitors [9][11]. Group 2: Strategic Recommendations - **Recommendation 1: Focus on Conceptual Differentiation** - Building a brand requires capturing a strong differentiation concept, which is essential for occupying consumer mindshare and outcompeting rivals [4][6]. - Successful examples include Wanglaoji's repositioning as a beverage for preventing heat, which allowed it to compete effectively with Coca-Cola [4]. - **Recommendation 2: Seize Strategic High Ground** - National brands must establish a strong competitive position by creating unique value propositions that challenge foreign brands [7][9]. - Feihe Milk Powder's emphasis on being more suitable for Chinese babies helped it grow from 3 billion to 20 billion in revenue over six years [9]. - **Recommendation 3: Develop Iconic Products** - In the age of social media, exceptional product quality and experience are crucial for brand strength, with the idea that "product equals brand" becoming increasingly relevant [16][17]. - Successful brands often have at least one flagship product that defines their market presence, such as Xiaomi's Yu7 SUV or Feihe's Star Flying Formula [19][21]. Group 3: Future Outlook - The article concludes that the Chinese fashion industry is poised for growth, with national brands expected to navigate towards their own unique paths in the global market [22].