植入年轻人喜爱的新业态
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凤凰涅槃 古城新生
Zhong Guo Jing Ji Wang· 2025-03-13 01:22
Core Insights - The revitalization of Fenghuang Ancient Town is driven by a strategy of "authentic reproduction," enhancing local culture and tourism through community involvement and historical preservation [2][4]. Group 1: Cultural and Historical Preservation - The local government has implemented a "needle acupuncture-style restoration" approach, preserving historical aesthetics while improving visual appeal [2]. - Key historical sites, such as the former residence of Shen Congwen, have been transformed into experiential areas that reflect local literary heritage [2][4]. - The renovation efforts include the restoration of ancient wells and the construction of bamboo pavilions that blend seamlessly with the original architecture [2]. Group 2: Tourism and Community Engagement - Local residents are encouraged to sell authentic products, such as Miao embroidery, enhancing the cultural experience for tourists [2]. - New business models targeting younger demographics have been introduced, revitalizing previously neglected areas and creating vibrant spaces for social interaction [2]. - The nighttime ambiance of the town has been enhanced with thousands of river lanterns, creating a picturesque setting that attracts visitors [3].