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买到停不下来,“蒜鸟”带着湖博文创首次开到家门口
Chang Jiang Ri Bao· 2025-06-22 01:43
Core Viewpoint - The launch of the "蒜鸟" themed pop-up store in Wuhan has attracted significant public interest, showcasing the integration of local culture with creative products, particularly through collaborations with the Hubei Provincial Museum [1][9][21]. Group 1: Product Popularity - The "蒜鸟" plush toys, inspired by historical figures such as 越王勾践 and 吴王夫差, have become a top-selling item, with customers specifically traveling to purchase them [3][4]. - The pop-up store features a variety of creative products, including over 200 items that highlight the rich cultural heritage of Hubei, such as the 曾侯乙编钟 and 越王勾践剑 [9][16]. Group 2: Customer Engagement - The store has seen a high volume of visitors, with long lines at the checkout, indicating strong consumer demand for cultural merchandise [4][21]. - Families are engaging with the products, using them as educational tools to learn about history and culture, which enhances the overall experience of visiting the pop-up store [16][21]. Group 3: Cultural Integration - The pop-up store aims to make local culture more accessible and relatable to the public, bridging the gap between traditional heritage and modern consumerism [21]. - Future plans include collaborations with other museums, such as a partnership with the Suzhou Museum, to further promote Hubei culture and expand its reach [21].