Investment Rating - The report does not explicitly provide an investment rating for the pregnant snack industry Core Insights - The pregnant snack industry is designed to meet the nutritional needs and reactions of pregnant women, emphasizing health and nutrition with a focus on zero additives and healthy ingredients. The market growth is driven by increased awareness of nutritional health during pregnancy, maternal and infant market benefits, and policy support. The industry is expected to be propelled by standardization and technological innovation, with new standards promoting scientific production and linking pregnant snacks with health management services and smart wearable devices to create new growth opportunities [4][35][36]. Industry Definition - Pregnant snacks refer to snack products specifically developed for pregnant women based on their nutritional needs and reactions during different pregnancy stages. These products include nutritional supplements, health foods, and leisure snacks, aiming to provide a diverse range of options to ensure maternal and infant health [5]. Industry Characteristics - The industry features products that emphasize nutrition and health, a clearly defined target consumer group, and strict food safety standards. Products are rich in protein, vitamins, and minerals, while being low in sugar, salt, and fat [9][10][11]. Development History - The pregnant snack industry in China has evolved from traditional food to functional products, and now towards scientific and standardized development. The government and industry associations are continuously improving regulations and standards to enhance product quality and safety [14][16][17]. Industry Scale - The market size of the pregnant snack industry grew from 2.016 billion RMB in 2020 to 3.465 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.50%. It is projected to reach 4.471 billion RMB by 2025 and 7.916 billion RMB by 2029, with a CAGR of 15.35% [31][33]. Market Drivers - Key drivers for market growth include increased awareness of nutritional health during pregnancy, the benefits of the maternal and infant market, and supportive policies such as the two-child policy and the "Healthy China 2030" initiative, which emphasizes nutritional management during pregnancy [34][35]. Competitive Landscape - The competitive landscape is characterized by a fragmented market with a low concentration ratio (CR3 at 8.5%). Leading brands like "Yunwei Shizu" are setting industry standards, while smaller brands face challenges due to a lack of differentiation and reliance on low-cost production models [40][41][42]. Future Trends - The industry is expected to undergo significant consolidation, with leading brands leveraging their R&D capabilities and acquiring regional players. The focus will shift towards functional and scenario-specific products, with online sales channels projected to exceed 60% of total sales [43].