Core Viewpoint - The water tourism service market in China is rapidly growing, driven by rising living standards and a shift towards personalized and diverse travel experiences, with projected revenue reaching 10.2 billion yuan in 2024, a 16% increase year-on-year [1][9]. Overview - Water tourism services involve providing sightseeing, leisure, and experiential services through various watercraft in natural or artificial water bodies, focusing on the combination of "water scene" and "tourism experience" [2][4]. Market Policies - The Chinese government has implemented several policies to support the development of the tourism industry, including water tourism services, creating a favorable environment for growth [6][7]. Industry Chain - The water tourism service industry consists of upstream sectors like shipbuilding and maintenance, midstream service providers, and downstream consumers, including both individual and group travelers [7][8]. Current Development - The water tourism service market is experiencing significant growth, with a projected revenue of 10.2 billion yuan in 2024, driven by the emergence of diverse business models such as "cruise + dining performance" and "cruise + education" [1][9]. Competitive Landscape - The market is fragmented with over 270 service providers, where the top 10 companies hold approximately 28.2% market share [11]. Notable companies include: - Hubei Three Gorges Tourism Group, focusing on integrating tourism and transportation, with a revenue of 370 million yuan in the first half of 2025 [12]. - Jiangsu Shouxihu Cultural Tourism Co., primarily operating in the Yangzhou area, with a total revenue of 112.32 million yuan in 2024, where cruise income accounted for 85.5% [13]. Development Trends - Future trends indicate a shift towards high-end, themed, and personalized water tourism products, with increasing integration of cultural, sports, and educational elements into the industry [14].