汽车行业数字化变革
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京东汽车再迎重磅伙伴 梅赛德斯-奔驰官方旗舰店入驻京东汽车
Zheng Quan Ri Bao· 2026-02-06 11:45
Group 1 - Mercedes-Benz officially launched its flagship store on JD.com, enhancing its digital retail presence in the Chinese market [1] - The flagship store will sell a selection of original brand products, personalized car accessories, brand derivatives, and selected maintenance products, providing consumers with a direct and convenient purchasing channel [1] - The entry of Mercedes-Benz into JD.com marks a significant step in the digital transformation of sales and marketing models in the automotive industry, alongside other luxury brands like BMW and Audi [1] Group 2 - JD.com's core advantage in attracting mainstream automotive brands lies in its integrated online and offline supply chain and service capabilities [2] - The platform ensures product authenticity, efficient warehousing, and fast delivery, supported by a robust retail supply chain [2] - JD.com has established a network of over 4,000 service stores, providing reliable support for online sales of automotive products and services [2]