Core Insights - Victoria's Secret is attempting to redefine the commercial value of "sexiness" with the return of its fashion show after seven years, showcasing a more diverse representation of beauty [1][4][7] Group 1: Event Highlights - The 2025 Victoria's Secret fashion show took place in Brooklyn, featuring a diamond ring-shaped stage and various unique angel wings, attracting 13.886 million viewers, more than double the audience from 2018 [1] - The show included performances from notable artists and a diverse lineup of models, including Asian faces and K-pop group TWICE, emphasizing bold fashion choices [2][3] Group 2: Brand Transformation - Since the show's hiatus in 2018 due to declining sales and criticism of gender stereotypes, Victoria's Secret has undergone significant reflection and reform, shifting its narrative from "woke" branding to a focus on "inclusion and belonging" [4] - The brand is balancing traditional notions of "sexiness" with social diversity, featuring models of various body types and backgrounds, including pregnant and transgender models [4] Group 3: Financial Performance - In the first half of 2025, comparable store sales increased by 1%, reversing a 4% decline from the previous year, indicating a positive sign for the brand's recovery [5] - Victoria's Secret faces intense competition from brands like Aerie and Savage X Fenty, which emphasize comfort and self-expression over traditional male-centric aesthetics [5] Group 4: New Marketing Strategies - The brand is leveraging social media and e-commerce by integrating live streaming and interactive events, creating a "social event" atmosphere around the fashion show [6] - The launch of the Angel Essentials collection during the event exemplifies the brand's strategy of immediate sales conversion from show exposure [6] Group 5: Future Outlook - Victoria's Secret aims to reclaim attention by redefining "sexiness" in a way that resonates with contemporary consumers, moving away from being an object of gaze to a form of self-expression [6][7]