Core Viewpoint - The article highlights the increasing trend of tourists choosing Hainan as a summer vacation destination to escape the heat, contradicting the common perception of Hainan as a winter retreat [8][12][18] Group 1: Tourist Trends - The booking peak for flights to Hainan during the summer has been reached, with data from Meituan indicating that flight bookings will continue to rise until late August [8] - Flight booking data shows that the number of tickets from Northeast China to Sanya has doubled compared to the previous period and increased by approximately 16% year-on-year [8][9] - Social media discussions reveal a growing acceptance of Hainan as a summer getaway, with many visitors reporting pleasant experiences due to the cooling sea breezes [8][12] Group 2: Climate and Geography - Hainan, despite being a tropical island, is not the hottest place in China during summer, with average summer temperatures around 28°C, significantly lower than many inland cities [10][11] - The island's unique climate is attributed to its surrounding ocean, which moderates temperature fluctuations, and its geographical position within the tropical maritime monsoon climate zone [10][11] - Statistical data indicates that Hainan experiences only 0.5 days of extreme high temperatures above 37°C during summer, compared to over 5 days in other regions [9][10] Group 3: Tourism Development Strategies - To reshape the perception of Hainan as a summer destination, the local government is innovating summer tourism products, focusing on four core dimensions: mountain, sea, culture, and night experiences [14][17] - A summer tourism subsidy program has been launched, offering financial support to residents and visitors, covering various expenses such as transportation and accommodation [14][18] - The upcoming 2025 Hainan International Tourism Island Carnival will feature 39 unique activities across the province, promoting Hainan as a "cool island" destination [17][18]