Core Insights - JD Global Purchase and Hong Kong Huanxing Pan Entertainment Limited have signed a strategic cooperation agreement to facilitate the entry of overseas brands into the Chinese market [1][3] - The collaboration aims to create a "fast track" for overseas brands, integrating resources to develop new cross-border consumption scenarios with an "online + offline" experience [3] Group 1: Cooperation Details - The partnership will progress in three phases: launching 50 pioneer brands by the end of 2025, achieving online linkage with 10 city stores by 2026, and helping 100 overseas new brands reach sales of over 100 million yuan within three years [3] - This initiative is expected to lower market entry barriers for overseas brands entering China [3] Group 2: JD Global Purchase Overview - JD Global Purchase is a cross-border e-commerce platform under JD.com, attracting quality products from over 100 countries and regions, covering more than 10 million items across all categories [3] - The platform has been expanding its business boundaries with innovations such as bonded warehouse delivery, online duty-free shops, and offline cross-border experience stores [3] Group 3: Huanxing Pan Entertainment's Role - Huanxing Pan Entertainment possesses extensive brand resources and experience in brand incubation and management, with dedicated teams in fashion hubs like Paris, Tokyo, and Seoul [3] - The company specializes in selecting and nurturing emerging brands and has established offline experience spaces in multiple commercial landmarks [3] Group 4: Strategic Goals - JD Global Purchase has initiated a "100 Billion, 1,000 Products New Growth Plan," aiming to assist over 1,000 origin brands in entering China and achieving a cumulative sales growth of 10 billion yuan over three years [5] - The collaboration is expected to enhance JD's product ecosystem and improve user experience by accelerating the introduction of overseas brands [6]