Core Viewpoint - DJI has announced significant price reductions on various products ahead of the "Double Eleven" shopping festival, with discounts ranging from hundreds to over a thousand yuan, aiming to boost sales and market share [1][2]. Group 1: Price Adjustments - The price drop includes the Osmo Pocket 3, which decreased from 3499 yuan to 2799 yuan, a reduction of 700 yuan, and the all-around kit version from 4499 yuan to 3599 yuan, down by 900 yuan [1]. - Other products, such as the DJI Mini 4K and DJI Mavic 3 Pro, saw price cuts of up to 1300 yuan and 3169 yuan respectively, with some models experiencing discounts of up to 20% [1]. Group 2: Consumer Reactions - Some consumers expressed dissatisfaction with the price cuts, particularly those who purchased products shortly before the discounts were announced, feeling "betrayed" by the sudden price changes [2]. - Customers who bought products online benefit from a "7-day price protection + 30-day no-reason return" policy, while those who purchased in physical stores face challenges in obtaining refunds or price adjustments [2][3]. Group 3: Market Strategy and Implications - The price reduction strategy is common among consumer electronics companies, particularly before major sales events, to stimulate demand and increase market share [2]. - However, the rapid price changes may impact the stability of the brand's pricing structure and consumer trust, especially for newly launched products [2][3]. - DJI's expansion into new product categories, such as sweeping robots and panoramic cameras, increases competitive pressure, necessitating a balance between maintaining sales growth and brand image [3].