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名创优品华南首家MINISO LAND开业 IP产品占比近九成
Zheng Quan Shi Bao Wang· 2025-08-19 03:52
Group 1 - MINISO opened its first MINISO LAND store in South China on August 17, 2023, located on Beijing Road Pedestrian Street in Guangzhou, attracting over 10,000 visitors on opening day [1] - The store features a three-story standalone building with a total area of 1,200 square meters, designed around the "amusement park" theme [1] - Since its soft opening on July 5, 2025, the store has launched 16 product lines, with 6 being first releases, and IP sales accounting for 84.43% of total sales [1] Group 2 - MINISO has established 12 MINISO LAND and 1 MINISO SPACE stores in key cities across China, with the global flagship store in Shanghai achieving over 100 million yuan in sales within 9 months [2] - The MINISO SPACE in Nanjing has become the first Chinese IP space to enter a global luxury shopping district [2] - The CEO of MINISO stated that the company will continue to inject new momentum into Guangzhou's development as an international consumption center through the synergy of super IPs and super scenes [2]