Box Office Performance - The summer box office from June 1 to August 31 has surpassed last year's total, reaching 11.9 billion, compared to 11.643 billion in the previous year [1] - The Qixi Festival, despite being just one day, generated a single-day box office of 234 million, contributing to the overall summer box office growth [1] Film Releases - Two new films, "7 Days" and "You Have a Cloud Like You," were released on August 29, filling the gap for romantic films at the end of the summer season [1] - As of August 31, the box office for "7 Days" reached 52.15 million, while "You Have a Cloud Like You" garnered 31.83 million [1] Audience Reception - Audience reactions to "7 Days" are polarized, with some finding the plot unrealistic while others appreciate its fresh take on romance [8] - The film's unique premise of love lasting only seven days has sparked discussions about the nature of love and belief in fairy tales [7][11] Industry Trends - Romantic films have become less mainstream, with only one film from 2023, "Ex-Files 4: Early Marriage," making it to the top ten of the romance genre box office [10] - The current market trend shows that romance films are often produced with lower budgets and are not the primary focus for major film companies [10]