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视频丨土拨鼠油、高山奶酪 进博会“全勤生”带来阿尔卑斯“土特产”
Yang Shi Xin Wen Ke Hu Duan· 2025-11-10 03:06
Core Insights - The article highlights the participation of Swiss companies at the eighth China International Import Expo (CIIE), showcasing a variety of unique Swiss products and emphasizing the significance of "Swiss manufacturing" beyond traditional items like watches and knives [1][3]. Group 1: Swiss Center Participation - The Swiss Center brought 26 exhibitors and 36 brands to the CIIE, marking the largest Swiss exhibition to date [3]. - A new position, "Customer Success Manager," was established to assist Swiss companies in entering the Chinese market, indicating a strategic focus on business development [3]. Group 2: Unique Swiss Products - The article introduces "Marmot Oil," a traditional Swiss product made from marmot oil mixed with various natural plants from the Alps, known for its muscle pain relief properties [5][7]. - Another featured product is "Alpine Cheese," which must be produced at altitudes above 900 meters, showcasing a unique method of consumption involving heating and scraping the melted cheese [9]. Group 3: Business Development and Market Access - The Swiss Center has facilitated over 100 Swiss companies to showcase their products at the CIIE, focusing on promoting brands and finding business partners in the Chinese market [11]. - The CIIE is viewed as an excellent platform for connecting overseas markets with Chinese consumers, enhancing the visibility of Swiss products [13].