Core Insights - The luxury brands are launching new products themed around the Year of the Horse as the 2026 Lunar New Year approaches, with a significant increase in the number and diversity of horse-themed designs compared to previous years [5][12] - Jewelry and accessories have become the main battleground for luxury brands, with notable releases including BVLGARI's horse-shaped brooch priced at 330,000 yuan and PRADA's range of horse-themed jewelry [5][12] Group 1: Product Launches - Hermès is celebrating the Chinese New Year with the theme "Leap into New Orange," featuring a variety of horse-themed products prominently displayed on their app [5][12] - The Galop Hermès bracelet, designed as a tribute to equestrian gear, is priced at 927,000 yuan and made of 18K rose gold with diamonds [6][13] - LV has introduced a horse-shaped storage box priced at 21,200 yuan, along with other horse-themed items like T-shirts and hairbands [6][13] Group 2: Brand Strategies - Dior is also participating in the celebrations with two main themes: a lucky four-leaf clover and horse elements, incorporating horseshoes and red strings into their LUCKY DIOR series [6][13] - The LUCKY DIOR horse bag charm is priced at 8,900 yuan, showcasing a playful design with a metal body and fabric mane [6][13] - Luxury brands are leveraging recognizable zodiac symbols and fashion creativity to pay homage to Chinese culture, responding strategically to the segmented and personalized demands of the high-end consumer market [6][13]