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“婚礼电子请柬访客记录”引争议 婚礼纪等平台可提供查看婚礼请柬访客功能
Xi Niu Cai Jing· 2026-01-07 08:32
Group 1 - The topic of "wedding electronic invitation visitor records" has gained significant attention on social media, with users expressing shock over the ability to see who viewed their invitations and when [2] - Users of the wedding invitation platform can only view the most recent visitor if they are regular users, while members can access visitor records for the past three months, with a membership fee of 19.9 yuan per year [2] - The controversy arises because the users whose visit records are revealed are not direct users of the platform but rather members of the "social relationship chain" who accessed the invitation through a link, leading to potential embarrassment for those who did not intend to attend [5] Group 2 - The wedding industry is facing challenges as the practice of revealing visitor records may damage long-term trust, despite generating short-term membership revenue for leading companies like Wedding Ji [5] - The wedding sector is characterized by low-frequency but high emotional value consumption, and if users perceive that the platform is "selling their social relationships," it could significantly reduce the brand's premium capability [5]