Group 1 - The average price of a movie ticket in India has increased from 91 rupees in 2020 to 134 rupees in 2024, representing a 47% rise [1] - Despite the increase in ticket prices, the number of moviegoers in India is projected to decline by 6% in 2024 compared to 2023, indicating dissatisfaction among fans regarding the rising costs [1] - A 20-year-old Indian youth expressed that watching a movie in a modern cinema in the capital now costs 500 rupees, which is nearly one-third of his weekly allowance [1] Group 2 - Industry insiders argue that modern cinemas offer a more comfortable environment and superior audiovisual experiences, justifying the higher ticket prices [3] - Some cinema operators report that their businesses remain strong despite the high ticket prices, suggesting that audiences are still willing to pay for enhanced experiences [3] - In response to rising ticket prices, several southern Indian states have implemented price caps, such as Karnataka's 200 rupee maximum ticket price policy, which has sparked controversy and faced legal challenges [3]