电影IP多元化开发
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电影消费“破圈”生长
Jing Ji Ri Bao· 2025-10-08 00:20
Group 1 - The National Day holiday has seen a significant increase in cinema attendance, with total box office revenue exceeding 1.6 billion yuan as of October 7 [1] - The variety and quality of films during this year's National Day period remain high, featuring genres such as fantasy, action, war, drama, animation, history, and comedy, catering to diverse audience preferences [1] - The film "The Volunteer Army: Bloodbath for Peace" has shown strong market performance, contributing to the overall stability of box office trends [1] Group 2 - The integration of film and tourism has become a popular trend, with cities like Chongqing and Quanzhou attracting visitors inspired by films shot in those locations [2] - The concept of "following the movie to travel" has gained traction, enhancing the cultural tourism market and creating a synergy between film and tourism [2] - Events combining film, markets, and youth culture have emerged, showcasing the potential of movies to drive consumer spending and economic growth [2] Group 3 - The concept of "ticket root economy" is evolving, transforming movie tickets into a medium that connects various aspects of consumption, including dining, accommodation, and entertainment [3] - Initiatives in provinces like Zhejiang and Jiangsu are promoting collaborative events that enhance the cinema experience while supporting local culture and heritage [3] - National policies are encouraging the integration of film with other industries, aiming to enrich consumer experiences and stimulate economic activity [3] Group 4 - The film industry is transitioning from a focus on box office revenue to a more diversified consumption ecosystem, exploring new forms of expression and development of film IPs [4] - The promotion of "movie+" consumption methods aims to expand the influence of films across various aspects of social life [4]