Core Insights - The mobile phone industry is experiencing a surge in activity with multiple product launches in late May, coinciding with the "618" shopping festival and national subsidies [1][8] - OnePlus has introduced the Ace 5 Supreme series, featuring a unique "gaming three-core" architecture aimed at enhancing gaming performance [2][3] - The introduction of the "1% Low Frame" metric by OnePlus signifies a shift in how mobile gaming performance is evaluated, focusing on real-time gaming experience rather than average frame rates [2] Company Developments - OnePlus launched the Ace 5 Supreme series on May 27, with starting prices of 2499 yuan and 1799 yuan, and promotional prices during the "618" event [1][2] - The Ace 5 Supreme series is positioned in the competitive 2000 yuan market segment, facing strong competition from brands like Redmi and Nubia [3] - OnePlus has established strategic partnerships with games like "Valorant Mobile" and "Peace Elite," positioning its devices as official equipment for upcoming esports events [3] Industry Trends - The mobile gaming sector is becoming a strategic focus for major brands, with OnePlus emphasizing gaming experience as a key differentiator [3] - The recent collaboration between major Chinese smartphone manufacturers to establish the UFCS 2.0 standard for fast charging indicates a move towards greater interoperability and environmental sustainability in the industry [6] - The upcoming "618" shopping festival is expected to drive a new wave of smartphone purchases, particularly among younger consumers [8] Marketing Strategies - OnePlus has engaged popular influencers and celebrities, such as Chen Duling, to enhance brand visibility and appeal to younger demographics [4] - The integration of AI technology in marketing, such as using AI to order drinks during launch events, reflects a trend towards more interactive and engaging promotional strategies [5] - Honor's collaboration with celebrity Xiao Zhan has reportedly increased pre-orders for its new series by 400%, showcasing the effectiveness of celebrity endorsements in driving sales [4]

Group 1 - OnePlus Ace5 Supreme Edition was officially launched on May 27, focusing on gaming performance with a starting price of 2499 yuan [1] - The device is powered by MediaTek's flagship chip Dimensity 9400+, achieving a benchmark score of 3.22 million on AnTuTu, setting a new performance record for Dimensity platform smartphones [3] - The Dimensity 9400+ chip integrates the Wind Chaser gaming core, enhancing gaming performance by 8% and reducing power consumption by 15% compared to the standard version [3] Group 2 - The OnePlus Ace5 Supreme Edition features an "eSports triple-core" hardware solution, ensuring full-frame performance during gaming sessions and leading 1% Low frame performance in popular games compared to peers [5] - The device introduces the "Lingxi Touch Core," supporting a maximum instantaneous response sampling rate of 3000Hz, with a touch response speed of 0.04 seconds [5] - The self-developed eSports Wi-Fi chip G1 improves connection distance by 11% and network speed by 26% compared to other products [5] Group 3 - The display of OnePlus Ace5 Supreme Edition includes a 144Hz high refresh rate screen, supporting 1.5K resolution and a peak brightness of 1400 nits [6] - The upgraded cooling system, named Ice River Cooling Solution, has a total cooling area of 41,875 square millimeters [6] - The device is equipped with a 6700mAh battery and supports 100W fast charging technology [6] Group 4 - OnePlus officially became the strategic partner for the game "Valorant Mobile" in China, with the Ace5 Supreme Edition designated as the official device for the first public tournament in the second half of the year [7] - The partnership will involve deep collaboration across technology, events, and market dimensions [7] Group 5 - The launch event also introduced the OnePlus Ace5 Racing Edition, which features the Dimensity 9400e chip and supports native 120 frames per second with 1% Low frame performance [8] - This model boasts a record battery capacity of 7100mAh, allowing for 6-7 hours of gaming or a full day of streaming on a single charge, with a starting price of 1799 yuan [8]

Core Insights - OnePlus has launched the Ace 5 Supreme series, which includes the Supreme and Racing versions, focusing on delivering a top-tier gaming experience through its "eSports Tri-Core" chip solution [1][2] - The Ace series has achieved cumulative sales of over 15 million units, marking OnePlus's entry into the high-end gaming flagship market [1][2] Product Features - The Supreme version features the Dimensity 9400+ chip, built on a second-generation 3nm process, with a 35% increase in single-core performance and a 41% improvement in GPU graphics processing capability, while reducing power consumption by 40% [2][5] - The device supports a 290Hz ten-finger sampling rate and a 3000Hz instantaneous response time, achieving a touch delay of only 0.04 seconds [5] - The Supreme version is equipped with a 6700mAh battery, providing up to 7.5 hours of gameplay on "Honor of Kings" at 120 frames per second, with 100W fast charging capabilities [7][10] Market Strategy - OnePlus aims to solidify its market position by leveraging technological breakthroughs and strategic partnerships, including a collaboration with "Valorant Mobile" for enhanced gaming experiences [8][10] - The pricing strategy for the Ace 5 Supreme version starts at 2499 yuan, making high-end gaming experiences more accessible to consumers [10] Ecosystem Development - The company has introduced various accessories, including the OnePlus Buds 4 and a 100W GaN charger, to enhance the overall user experience [10] - OnePlus is actively engaging in promotional activities, such as a collaboration with "Genshin Impact" for themed store events, to further connect with the gaming community [12]

5月27日，一加Ace 5至尊系列发布会在成都召开，雷科技受邀到现场参加。 在手机性能普遍不足，难以稳定60帧运行《和平精英》《尼米亚传奇：光明山脉》等游戏的时代，秉承 着「极客」理念的一加手机，就开始了对性能上限和极致游戏体验的探索。 （图源：雷科技摄制） 此前天玑9400系列SoC在各大品牌旗舰机上的表现有目共睹，但手机游戏体验除了SoC本身的性能，也 与优化技术密不可分。 一加Ace 5至尊版加入了风驰游戏内核，通过重构GPU渲染管线实现原生插帧，可原生级120帧流畅运行 《逆水寒》，运行吃鸡类手游《和平精英》5个小时，依然保持满帧，而且不会因游戏时间过长导致 SoC发热降频，引发游戏帧率下降。 除了SoC的性能和风驰游戏内核，一加Ace 5至尊版长时间游戏不掉帧还仰仗于「冰河散热系统」带来 的超强散热能力。该系统石墨面积高达12300mm²，专为散热设计的手机冰河后盖，更是让一加Ace 5至 尊版散热面积达到了41875mm²。 到如今，性能不断提升的手机SoC，面对常见热门游戏已经能够流畅运行，但可以流畅运行不代表能够 长时间、高帧率稳定运行。 仍未停止追寻游戏体验上限的的一加，一次又一次突破了极限 ...