Core Insights - The mobile phone industry is experiencing a surge in activity with multiple product launches in late May, coinciding with the "618" shopping festival and national subsidies [1][8] - OnePlus has introduced the Ace 5 Supreme series, featuring a unique "gaming three-core" architecture aimed at enhancing gaming performance [2][3] - The introduction of the "1% Low Frame" metric by OnePlus signifies a shift in how mobile gaming performance is evaluated, focusing on real-time gaming experience rather than average frame rates [2] Company Developments - OnePlus launched the Ace 5 Supreme series on May 27, with starting prices of 2499 yuan and 1799 yuan, and promotional prices during the "618" event [1][2] - The Ace 5 Supreme series is positioned in the competitive 2000 yuan market segment, facing strong competition from brands like Redmi and Nubia [3] - OnePlus has established strategic partnerships with games like "Valorant Mobile" and "Peace Elite," positioning its devices as official equipment for upcoming esports events [3] Industry Trends - The mobile gaming sector is becoming a strategic focus for major brands, with OnePlus emphasizing gaming experience as a key differentiator [3] - The recent collaboration between major Chinese smartphone manufacturers to establish the UFCS 2.0 standard for fast charging indicates a move towards greater interoperability and environmental sustainability in the industry [6] - The upcoming "618" shopping festival is expected to drive a new wave of smartphone purchases, particularly among younger consumers [8] Marketing Strategies - OnePlus has engaged popular influencers and celebrities, such as Chen Duling, to enhance brand visibility and appeal to younger demographics [4] - The integration of AI technology in marketing, such as using AI to order drinks during launch events, reflects a trend towards more interactive and engaging promotional strategies [5] - Honor's collaboration with celebrity Xiao Zhan has reportedly increased pre-orders for its new series by 400%, showcasing the effectiveness of celebrity endorsements in driving sales [4]

Group 1 - OnePlus Ace5 Supreme Edition was officially launched on May 27, focusing on gaming performance with a starting price of 2499 yuan [1] - The device is powered by MediaTek's flagship chip Dimensity 9400+, achieving a benchmark score of 3.22 million on AnTuTu, setting a new performance record for Dimensity platform smartphones [3] - The Dimensity 9400+ chip integrates the Wind Chaser gaming core, enhancing gaming performance by 8% and reducing power consumption by 15% compared to the standard version [3] Group 2 - The OnePlus Ace5 Supreme Edition features an "eSports triple-core" hardware solution, ensuring full-frame performance during gaming sessions and leading 1% Low frame performance in popular games compared to peers [5] - The device introduces the "Lingxi Touch Core," supporting a maximum instantaneous response sampling rate of 3000Hz, with a touch response speed of 0.04 seconds [5] - The self-developed eSports Wi-Fi chip G1 improves connection distance by 11% and network speed by 26% compared to other products [5] Group 3 - The display of OnePlus Ace5 Supreme Edition includes a 144Hz high refresh rate screen, supporting 1.5K resolution and a peak brightness of 1400 nits [6] - The upgraded cooling system, named Ice River Cooling Solution, has a total cooling area of 41,875 square millimeters [6] - The device is equipped with a 6700mAh battery and supports 100W fast charging technology [6] Group 4 - OnePlus officially became the strategic partner for the game "Valorant Mobile" in China, with the Ace5 Supreme Edition designated as the official device for the first public tournament in the second half of the year [7] - The partnership will involve deep collaboration across technology, events, and market dimensions [7] Group 5 - The launch event also introduced the OnePlus Ace5 Racing Edition, which features the Dimensity 9400e chip and supports native 120 frames per second with 1% Low frame performance [8] - This model boasts a record battery capacity of 7100mAh, allowing for 6-7 hours of gaming or a full day of streaming on a single charge, with a starting price of 1799 yuan [8]

Core Insights - OnePlus has launched the Ace 5 Supreme series, which includes the Supreme and Racing versions, focusing on delivering a top-tier gaming experience through its "eSports Tri-Core" chip solution [1][2] - The Ace series has achieved cumulative sales of over 15 million units, marking OnePlus's entry into the high-end gaming flagship market [1][2] Product Features - The Supreme version features the Dimensity 9400+ chip, built on a second-generation 3nm process, with a 35% increase in single-core performance and a 41% improvement in GPU graphics processing capability, while reducing power consumption by 40% [2][5] - The device supports a 290Hz ten-finger sampling rate and a 3000Hz instantaneous response time, achieving a touch delay of only 0.04 seconds [5] - The Supreme version is equipped with a 6700mAh battery, providing up to 7.5 hours of gameplay on "Honor of Kings" at 120 frames per second, with 100W fast charging capabilities [7][10] Market Strategy - OnePlus aims to solidify its market position by leveraging technological breakthroughs and strategic partnerships, including a collaboration with "Valorant Mobile" for enhanced gaming experiences [8][10] - The pricing strategy for the Ace 5 Supreme version starts at 2499 yuan, making high-end gaming experiences more accessible to consumers [10] Ecosystem Development - The company has introduced various accessories, including the OnePlus Buds 4 and a 100W GaN charger, to enhance the overall user experience [10] - OnePlus is actively engaging in promotional activities, such as a collaboration with "Genshin Impact" for themed store events, to further connect with the gaming community [12]

Core Viewpoint - OnePlus has launched the Ace 5 Supreme series, focusing on enhancing gaming performance and experience through advanced technology and partnerships with MediaTek [1][2][11]. Group 1: Product Features - The OnePlus Ace 5 Supreme series includes two models: Ace 5 Supreme and Ace 5 Racing, featuring the Dimensity 9400 series SoC, with the Supreme version scoring 3,225,260 on AnTuTu [2][11]. - The Ace 5 Supreme version incorporates the Wind Chaser gaming kernel, allowing for native 120 FPS gameplay in games like "Nirvana in Fire" and maintaining full frame rates for up to 5 hours in "Peace Elite" without thermal throttling [5][11]. - The series features an advanced cooling system with a graphite area of 12,300 mm² and a total cooling area of 41,875 mm², ensuring sustained performance during extended gaming sessions [5][11]. Group 2: Gaming Technology - The Dimensity 9400e SoC features a 12-core GPU architecture and a full big core design, enhancing gaming performance significantly compared to other mid-range chips [2][11]. - The series includes the Lingxi Touch chip, which offers a sampling rate of 3,000 Hz, improving touch response times in fast-paced games like "Peace Elite" by 33% [7][11]. - The gaming Wi-Fi chip G1 enhances signal strength by 32%, wall penetration by 33%, and connection distance by 11%, ensuring stable connectivity even in challenging environments [8][11]. Group 3: Display and Camera - The Ace 5 Supreme series features a 6.83-inch 144Hz high-refresh-rate display with a resolution of 2800×1272 and supports 10.7 billion colors, enhancing both gaming and daily use [11][12]. - The flagship model includes a Sony IMX906 main camera and advanced imaging algorithms, enabling high-quality portrait photography and features like "shadowless capture" [12][11]. Group 4: Battery and Charging - The Ace 5 Supreme version is equipped with a 6,700 mAh battery and supports 100W fast charging, while the Racing version has a 7,100 mAh battery with 80W charging capabilities [14][11]. - Both models support bypass charging, allowing users to charge while gaming, which reduces heat generation and prolongs battery life [14][11]. Group 5: Pricing and Market Position - The Ace 5 Supreme series is competitively priced, starting at 2,499 yuan for the Supreme version and 1,799 yuan for the Racing version, with additional discounts available [18][19]. - The series aims to attract students and gamers during the summer season, leveraging its strong gaming performance and affordability to boost sales [21][19].