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超高关税下,第一波红利已经诞生了
创业邦· 2025-04-22 10:13
Core Viewpoint - The article discusses how high tariffs imposed by the U.S. are creating two significant opportunities for Chinese e-commerce platforms, specifically the rise of white-label products and the growth of online sales channels despite increasing costs [5][10][14]. Group 1: Impact of Tariffs on E-commerce - The article highlights that despite rising tariffs, platforms like Taobao International and DHgate are experiencing increased downloads and visibility in the U.S. market [3][5]. - The imposition of high tariffs, such as a 145% increase, is leading to a shift in consumer behavior, where buyers are more likely to opt for white-label products over branded ones due to the increased price gap [10][14]. - The article suggests that the high tariffs are not uniformly detrimental; instead, they are creating a competitive advantage for certain e-commerce platforms that can adapt to the changing market dynamics [15]. Group 2: White-label and Online Opportunities - The first opportunity identified is the "white-label dividend," where the price difference between branded and white-label products is amplified due to tariffs, encouraging consumers to choose cheaper alternatives [10][14]. - The second opportunity is the "online dividend," where the price disparity between online and offline shopping increases, making online shopping more attractive to consumers despite rising prices [14]. - The article notes that the ability of Chinese manufacturers to accept smaller orders has become a strategic advantage in the face of high tariffs, allowing them to cater to international markets more effectively [15].