Core Viewpoint - The transition of the live streaming account from Xin Ba to his wife, Chu Ruixue, marks a significant shift in the management of Xin Xuan Group, following Xin Ba's health issues and his announcement to step back from the industry [1][3]. Group 1: Account Transition and Management - Chu Ruixue took over the core account "Xin Youzhi, Xin Ba, 818" on August 29, following Xin Ba's announcement of serious lung disease and his exit from the live streaming industry [1]. - The account was renamed to "Chu Ruixue (Xin Ba 818)" and all previous short videos were deleted, with the account still certified under Xin Xuan Group's founder [1]. - The account had a fan base of over 99.99 million and received 340 million likes prior to the transition [1]. Group 2: Initial Live Streaming Performance - The first live stream under Chu Ruixue's management attracted significant attention, with a pre-stream reservation of 8.14 million viewers [1]. - The live stream reached 1 million viewers within 2 minutes and 2 million viewers within 11 minutes of starting [1][4]. - The first product sold over 600,000 units shortly after the stream began [4]. Group 3: Xin Ba's Involvement and Future Plans - Despite announcing his retirement, Xin Ba made multiple appearances during the live stream to guide Chu Ruixue and discuss products, indicating a lingering involvement in the business [4]. - Xin Ba clarified that he had not formally retired before and plans to completely step away from the industry and relinquish his shareholder status in related companies after a break [3][4]. - Xin Ba's previous claims of retiring were described as intentions rather than formal announcements, and he emphasized that this would be his last involvement in live streaming [3]. Group 4: Company Structure and Ownership - Xin Ba controls 39 companies, with 29 currently active, including a 95% ownership stake in Guangzhou Xin Xuan Investment Co., Ltd [6]. - Chu Ruixue is associated with 18 companies, of which only 2 remain active, while the others have been dissolved, and she currently does not hold shares in Xin Xuan Group or its subsidiaries [6].