Core Viewpoint - The announcement of the departure of the influencer Xinba from the live streaming industry due to health issues has sparked mixed reactions, highlighting his significant impact on the live commerce sector and raising questions about the authenticity of his exit [1][2]. Group 1: Xinba's Influence on the Industry - Xinba has demonstrated the potential for replicable and scalable live commerce through a family-style training model, significantly impacting the industry by creating a matrix of apprentices [2]. - The establishment of Xinxuan Group has restructured the supply chain, reducing intermediaries and serving as a model for retail efficiency, which has stimulated investment in live commerce [2]. - Xinba's record-breaking sales in single live sessions have accelerated the growth of the live commerce industry, attracting substantial capital and brand interest [2]. Group 2: Industry Challenges and Controversies - Xinba's repeated involvement in product quality controversies has raised concerns about the responsibility and capability of leading influencers in product selection and quality control, leading to public skepticism about the industry [2]. - The culture surrounding the mentor-apprentice relationship has resulted in conflicts within Xinba's live streams, negatively impacting the online environment [2]. - The controversies surrounding Xinba have acted as catalysts for industry regulation, prompting platforms to enhance their review processes and governments to implement more detailed regulations [2]. Group 3: Future of the Industry - If Xinba's departure is genuine, it may provide him with an opportunity to focus on his health and reassess his business strategies, coinciding with a critical period for the live commerce industry that requires further regulation and transformation [3]. - The industry is at a pivotal point where reliance on top influencers for growth is unsustainable, necessitating the establishment of robust regulatory frameworks and quality control systems [3]. - The post-Xinba era may see influencers admiring his achievements, but the industry must shift from myth-making to a focus on practical and sustainable practices [3].