短视频内容规范
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全面规范短视频内容,中央网信办出手
第一财经· 2026-03-21 02:28
Core Viewpoint - The article discusses the inconsistency in content labeling standards for short videos across various platforms, leading to public misinformation and disruption of social order. The Central Cyberspace Administration of China plans to standardize short video content labeling to address these issues [1]. Group 1: Regulatory Actions - The Central Cyberspace Administration of China aims to guide platforms in standardizing short video content labeling by specifying required label types [1]. - Content labeling will become a mandatory step in the short video publishing process, encouraging users to label their content [1]. - Existing short video content will undergo a phased review and additional labeling to ensure compliance [1]. Group 2: Platform Compliance - Major platforms such as Douyin, Kuaishou, Tencent, Xiaohongshu, Bilibili, and Weibo have taken responsibility by removing over 37,000 misleading videos and addressing more than 3,400 non-compliant accounts in the past month [1]. - These platforms have added over 600,000 labels to short videos and issued 18 governance announcements, exposing numerous typical cases of violations [1]. - Platforms are optimizing the content labeling feature by making it more accessible at the primary publishing interface [1]. Group 3: Future Plans - The Central Cyberspace Administration will outline specific work requirements and timelines for the nationwide implementation of standardized short video content labeling [1]. - There will be ongoing inspections and evidence collection to penalize accounts and platforms that fail to comply with labeling requirements [1].