Group 1: Company Performance - The company reported a total revenue of 1.73 billion yuan in 2024, a year-on-year decline of 21% [4] - The net profit attributable to shareholders was a loss of 84.85 million yuan, representing a 381.85% decrease compared to the previous year [4] - The gross profit margin decreased by 2% due to insufficient capacity utilization and fixed operating costs not being effectively distributed [4] Group 2: Sales and Marketing Expenses - Sales expenses for the year were 173.1 million yuan, down 16.75% year-on-year, with sales expenses accounting for 11.35% of operating revenue, an increase of 0.59 percentage points [3] - The company has historically sponsored various sports events to enhance brand recognition and maintain market share [3] Group 3: Industry and Market Conditions - The overall market for flooring and custom home furnishings is characterized by low temperature, slow growth, low profit margins, and high operational costs [3] - The company is exploring the commercialization of graphene technology, which is still in its early stages in China, with limited industrial application [6][7] Group 4: Future Growth Strategies - The company aims to enhance market sensitivity and analyze product innovation directions and consumer demand trends to identify new growth opportunities [5] - It plans to leverage government policies to accelerate the update of green and smart products and explore potential market spaces in the new energy and new materials sectors [5][6]