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护航“美丽经济” 专家学者共话国货美妆发展
Zhong Guo Xin Wen Wang· 2025-08-19 18:33
Group 1 - The Chinese cosmetics industry is transitioning from scale expansion to quality upgrading, necessitating a large number of highly educated professionals to support this transformation [1][2] - There is a significant talent gap in the industry, exacerbated by the rapid rise of domestic beauty brands through innovative formulas and precise marketing, alongside increased regulatory barriers [1] - The establishment of the "Chinese Cosmetics University Student Network Operation Team" aims to address the mismatch between the demand for talent and supply by training nearly a thousand university students from global institutions [1] Group 2 - The new generation of consumers, particularly those born in the 1990s and 2000s, is profoundly influencing the direction of the cosmetics industry, necessitating brands to understand their consumption habits and preferences [2] - Domestic beauty brands must leverage digital retail trends, utilizing channels like short videos, live streaming, and private domain operations to connect with younger consumers [2] - Guangdong province serves as a model for industry collaboration, with nearly 2,000 cosmetics production companies, highlighting the importance of integrating education, research, and industry to foster a virtuous cycle of talent cultivation, technology transfer, and industrial upgrading [2]