社会加速的困境

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林晶珂:Z世代为何热衷“怀旧消费”?
Huan Qiu Wang Zi Xun· 2025-05-20 22:47
Group 1 - The core viewpoint of the articles highlights the resurgence of retro communication methods, particularly telegrams, among Generation Z, who are seeking a slower, more meaningful way to connect in a fast-paced digital world [1][2][3] - The closure of telegram services in Hangzhou has led to a significant increase in daily telegrams sent, from double digits to over a thousand, indicating a newfound interest in this old medium [1] - The phenomenon of nostalgia among Generation Z is not merely a return to old technologies but a bridge between past and present, allowing them to find certainty in a rapidly changing environment [2][3] Group 2 - The collective nostalgia of Generation Z is characterized by a desire for authenticity and a deeper connection to their past, as they engage with old media to create new experiences [3][4] - There is a willingness among Generation Z to pay for nostalgic experiences, which has led to innovative integrations of old media with new technology, such as Bluetooth-enabled vinyl players and subscription models for music [4] - The engagement with retro media serves as a counterbalance to the ephemeral nature of digital experiences, allowing Generation Z to discover new meanings and connections through old mediums [4]