Workflow
科技+文化跨界融合
icon
Search documents
上海国际汽车城推动汽车设计“科技+文化”跨界融合
Xin Hua Cai Jing· 2025-06-07 11:00
Group 1 - The establishment of the "Wang Yi × Techic CMF Innovation Center" (CraftX) marks a significant step in the integration of technology and culture within China's automotive design sector [1] - The collaboration aims to create a global high ground for automotive CMF (Color, Material, Finish) design by leveraging the resources of Shanghai International Automobile City, Wang Yi Studio's exploration of contemporary intangible cultural heritage, and Techic's full-chain technical advantages [1] - The automotive industry is entering an era where "cultural soft power" is crucial for competition, emphasizing the need for design to embody culture and enhance the global market competitiveness of Chinese automotive brands [1] Group 2 - Shanghai International Automobile City has established the Shanghai Smart Mobility Design Valley in 2023, focusing on the design source of the smart mobility industry, which includes automotive styling, engineering design, and future mobility services [1] - The region has attracted over 180 design and research institutions, including SAIC Motor's R&D headquarters, NIO's design center, and various other automotive design-related companies, making it one of the densest hubs for automotive design talent and industry resources in China [2]