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保亭:端稳生态“金饭碗” 打造康养新高地
Hai Nan Ri Bao· 2025-12-01 01:48
Core Viewpoint - The article highlights the development of a health and wellness industry in Baoting, Hainan, focusing on the integration of medical and wellness services, leveraging ecological advantages, and enhancing brand recognition in the health tourism sector [3][4][9]. Group 1: Medical and Wellness Integration - Baoting has established a "medical and wellness integration" model, combining modern medical services with traditional wellness practices to create a comprehensive health experience for visitors [4][5]. - The region has launched various therapeutic programs, including yoga, traditional Chinese medicine, and rehabilitation services, to cater to different health needs [5][6]. - The establishment of a three-tier medical network enhances healthcare accessibility, allowing for better management of chronic diseases and timely medical consultations [5][6]. Group 2: Ecological and Cultural Advantages - Baoting boasts a high forest coverage rate of 77.02% and a favorable climate, which are leveraged to promote health tourism and wellness activities [3][4]. - The integration of local cultural experiences, such as traditional crafts and cuisine, enriches the wellness offerings and attracts a diverse range of tourists [7][8]. Group 3: Economic Impact and Visitor Statistics - From January to October 2024, Baoting received 3.08 million visitors, marking a 9.77% increase year-on-year, with overnight visitors reaching 963,700, up 8.88% [8]. - Total visitor spending amounted to 1.82 billion yuan, reflecting an 18.06% increase, indicating a growing interest in wellness tourism [8]. Group 4: Brand Development and Future Prospects - The "Kangyang Baoting" brand is being developed to unify various wellness services and products, aiming to transform the industry from fragmented resources to a standardized and clustered model [9][10]. - Technological innovations and collaborations with academic institutions are expected to enhance the brand's competitiveness and support the development of health-related industries [10]. - Baoting aims to position its wellness industry as a key driver for rural revitalization and economic transformation, aspiring to gain national and international recognition [10].